Kaitiaki is a Maori concept meaning guardian or caregiver and represents the values of putting people at the centre of the organisation. The letter I has been shaped to represent a pou, or carved poles that Maori would erect to notify people of danger or areas of importance.
Contributors - Fly Creative Strategy
Client - Louise Reed, Alexa Langdale, Wade Alsweiler
Creative Director - Johnson McKay
Design Director - Brooke Hill
Design - Jason Fantonial, Siobhon Joe

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